4 Ways to Stand Out as a Value-Added Reseller

Returning to normal after the pandemic isn’t going to be as easy as it sounds for businesses. In fact, “normal” is likely to be different than ever before. Throughout this transition, businesses such as retailers and restaurants will be seeking guidance from partners who can help them recover and grow. As a POS Value-Added Reseller (VAR), there are several ways you can make your business stand out from the many options that retailers and restaurants have. Read on to find out what they are.

1. Stay Engaged and Differentiate Yourself

As a Value-Added Reseller, it’s essential for you to keep the lines of communication open so that your clients remember and value you. Don’t just wait for clients to present you with an issue they’re having; reach out and ask first. This will show them that you’re willing to go above and beyond for customer service, and in turn, show clients that your input is valuable.

In addition to engaging your customers, you should work hard to differentiate your brand from other VARs. Creatively adapt your sales approach away from the nearly outdated in-person style and instead opt for options like virtual calls and meetings. Focusing more on digital marketing will let your clients know that you are current and with-the-times.

Remember that your very nature is to add value. Find a way to make the value of customer service undeniably attached to your brand. After a year that has tested everyone’s limits, exhibit empathy, and understanding. Your clients will appreciate a partner who genuinely cares about them as more than a business.

2. Make Your Business a One-Stop-Shop for Customers

Having to work with multiple partners for various solutions can quickly become a stressor for your clients; too many partners can waste valuable time and even money. To provide them with convenience and affordability, communicate that you are a total solutions provider. Ensure they know you can do it all; this may be the tipping point between them choosing you or another VAR.

You’ll also be wise to offer a solutions-based approach to sales—what problems can you solve for them? Focus on solutions that are efficient for the client’s business and solutions that increase the client’s customer satisfaction and retention.

Let’s face it—automation and eCommerce are a must in 2021. Offer your expertise as a value-added reseller, explaining to them how eCommerce can make it easy for customers to find their business and purchase their products, as well as expand their reach and broaden their customer base.

3. Offer Up-to-Date Solutions that Build Recurring Revenue

The pandemic took businesses out of their business-as-usual mindset and launched them into the future. To coincide with their new mindset, you can stand out by bringing them the most modern problem-solving solutions. As a value-added reseller, it’s crucial to make sure you are selling them what is going to benefit them the most; many businesses had to minimize their budgets in order to survive the pandemic.

For this reason, make sure you focus on selling them solutions that offer real ROI, such as data analytics software, so that they can collect and utilize data in order to gain powerful customer insights, create and share data via the cloud, and become an authority in inventory management. Additionally, inventory management software will help them streamline operations and avoid inventory imbalances.

With one crisis nearly behind them, keep them updated on what might benefit them for surviving the next speed bump that is inevitably ahead. In this way, you can bring real value to your clients and help them as business returns to normal.

4. Consider Becoming a General Store Partner

If you haven’t found a partner that enables you to provide these services to your clients, maybe it’s time to look further. The General Store has been servicing the retail industry since 1983 and has prided itself on providing the best software and hardware equipped to fit any business’s dynamic needs.

By partnering with The General Store, your business will benefit from reselling a solution that has been fine-tuned over the course of 35+ years. Our POS systems give independent retailers the most robust line of features available on a Windows-based system.

Provide your clients with a solution that features:

• • • Inventory Control
    • Advanced Analytics
    • Cash Discounts
    • Customer loyalty and referrals
    • Optional built-in accounting
    • Integration to QuickBooks
    • A multitude of payment processing platforms
    • AND MORE

We’re dedicated to helping our partners from start to finish of every project and sale. Enjoy hands-on Pre-Sales Support. Enjoy assistance with product demos and tech assistance while configuring products and customizations; no matter your team’s needs, The General Store helps you close the deal.

Our partners enjoy generous margins from their efforts with up to 40% margins on software contracts, 50% margins on maintenance contracts, finders’ fees for credit card processing partners, plus benefit from reoccurring revenue opportunities with payment processing.

Our team also supports our partners with:

• • • Top-Level Training
    • Branding and Marketing
    • Tech Support

Read more about our benefits in our Partners Brochure and see why a partnership with The General Store is right for you.

Final Notes

With so many restaurants and retailers seeking out added value, you need to stand apart from the crowd of value-added resellers. Leverage your expertise to maximize the benefit to your clients. Make sure that you don’t get stuck in the past and don’t let your clients get stuck there, either. Stay up-to-date for maximum efficiency and customer satisfaction—your clients will thank you for it.

Ready to close more POS sales and grow your business? Partner with The General Store POS reseller program to provide your customers the affordable, agile, industry-proven solutions that they’re looking for. Contact us today to get started.